With this year’s edition of European Sign Expo now in full swing, Rob Fletcher takes a look at its conference sessions to see how the signage industry is taking shape.
While these presentations will look at various areas of the market, one of the key sectors that organisers are keen to focus on this year is retail, with a number of sessions dedicated to this sector.
Point-of-sale and point-of-purchase work plays a major role in the overall retail market and visitors to the shows will be able to learn more about applications in this area.
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard.
As cellphone manufacturers plough money into AR capability, local brands should be looking to do the same.
Tech and media companies have invested more than $7 billion into virtual and augmented realities since 2010 in both acquisitions and stakes in VR- or AR-related startups. Apple and Samsung have been strong contenders with eight acquisitions from Apple and nine investments from Samsung.
17 Apr 2017
From window and floor graphics, to luxury packaging and labels, retail work is far-reaching, as brands and shops seek to generate interest in their latest products.
One of the most inventive areas of retail is the point-of-sale (POS) and point-of-purchase (POS) market; applications and products in this area help attract the eye of the customer and help to showcase special offers.
At European Sign Expo, visitors will have the chance to view some of the latest offerings available in the POS and POP sector, with exhibitors to display solutions that help a brand’s product really ‘pop’.
10 Apr 2017
Most people are confused as to whether a particular piece of flexible plastic packaging can be recycled or not, which makes recycling almost an inconvenience.
A UK project called Reflex is looking at solutions to the problem, writes Laurel Brunner.
It is one of the most useful and yet annoying forms of packaging we have. It’s useful because it works with all sorts of content types, from clothing to soup.
With outdoor large-format printing growing at rapid speeds, FESPA 2017 in Hamburg will showcase the solutions signage printers need to get into large-format applications.
Despite still regarded as a relatively new technology, digital print has had a major impact on many areas of the industry. The majority of print businesses around the world now have some sort of digital print kit in place, using such machinery to take on work in various sectors of the market.
One of the areas where digital print has proved most popular since its introduction is in the outdoor sector, and, if current trends are anything to go by, digital print looks set to increase its market share here.
Ranging from printed posters and billboards, through to way-finding signs and even digital signage, the sign-making market is incredibly varied.
While this may be good news in terms of the amount of work on offer, it can make things a little tricky for companies seeking solutions for different types of applications.
A herd of 3D digital elephants is about to march across the world in a spectacular digital out-of-home campaign to end the slaughter of endangered animals in Africa.
Powered by Ocean and created by 18 Feet & Rising, March for Giants begins in Hong Kong on March 23, progresses to New York and then continues to London on March 24, reaches Birmingham the following day and ends in Manchester on March 26.
The four-day march mobilises public and corporate power by inviting companies and individuals to generate their own branded adult and baby elephants to join the herd as it marches in real time.
Agfa has introduced Asanti 3.0, the latest version of its automated production hub and workflow tool for sign and display printers.
The new version is said to offer wide-format printers new functionalities, more integration possibilities and added automation.
New functions are combined with Agfa’s signature colour management platform, automatic pre-flighting and a new graphic user interface for tiling huge jobs.
06 Mar 2017
Coca-Cola, Samsung and L’Oréal are the global launch partners for a new illuminated banner covering the world famous Piccadilly Lights.
The iconic advertising location, which is managed by Ocean Outdoor on behalf of Land Securities, is undergoing a 10 month digital transformation.
Samsung and Coca-Cola are already long term advertisers on the Piccadilly Circus site and both have confirmed their presence when the new Lights are switched on later this year.
03 Mar 2017
Sign Express has invested in a new 1.62m HP Latex 360 printer to expand its services and increase productivity in its new production center in Watford.
The Glasgow-based company, which specialises in designing and manufacturing its own range of graphics and signage, bought the machine for being installed in its new centre in Watford, UK, with new franchisee David Halliday at the helm.
The centre, based in the Empire Centre, has its own design studio plus other print and finishing systems to handle signage, displays, vehicle graphics and banners among others.