The FESPA Digital Corrugated Experience is an experiential area showcasing the potential of digital print for corrugated packaging and display applications, aiming to educate converters and box-makers about integrating digital technology into their production mix.
Corrugated board is a key application. Smithers Pira data show that at $270 billion in 2016, it is worth 31% of the total packaging market and represents the next material to experience the digital revolution. A value of $1.44 billion in 2016 for digitally printed corrugated testifies to the amount of R&D and initial installations that will provide the foundation for an acceleration to over $2.35 billion by 2020.
Digital is becoming a complementary process to traditional analogue methods, enabling box plants and display makers to undertake different types of work that previously had been hard to manage or to justify on cost and lead times, such as prototyping, short run, versioning or customisation of boxes and displays.
In today’s competitive, consumer-led market - with increasing demands - packaging can make all the difference in selling a product. Digital printing technology is transforming the corrugated board market for POS and packaging by adding value and customisation to any product.
Forming part of the visitor experience at the co-located FESPA 2018 Global Print Expo, in Berlin from 15-18 May, discover how advances in digital corrugated solutions could bolster your display production and offer a potential expansion opportunity.